The Importance of Technical Writing
A product may take months of research and development before it is ready for launch. Your company may be excited about this new product that could revolutionize the market segment; however, without proper technical documentation to put the knowledge of the product into people's minds, the potential of the product becomes diminished.
User guides or user manuals are an integral part of your product. They highlight its most important features so that your users can fully benefit from using your product, which allow them to maximize their return on investment. Your customers' experience of using your product is enhanced, which in return means potentially more sales.
Another benefit you gain from an effectively written technical document is reduced support cost. Your customers can seek clarification from the technical document to identify issues and perform their own minor troubleshooting. If need be, your customers can better communicate their concerns to your technical support staff.