Strategic Portfolio Management (TM010)

SynopsisSuccessful companies have two elements that their competitors either do not have, or if they do, does not do a good job in managing them. These two elements are strategy and execution.

This two-day class is an introduction on how to create a strategic portfolio of products and how to manage it in order to win in an enduring way in the markets you have selected. This class will take you through the process of providing the scope of your products and offer you tools to systematically segment them so that you can set strategies and manage them in the most effective way.

It is quite normal that companies have a diverse spectrum of products to serve different market needs. Building and managing successful portfolios that create value should not be an intuitive and opportunistic exercise. Successful companies have well thought out product portfolios with systematic tools to continually improve on them. We will introduce to you a number of new management tools that will enable you to map what your business is about and how you should take advantage of your core competencies to build lasting value.

Finally, we will cover the very important topic of a winning company culture. We can have the best portfolio in the world today, but without the right culture, the competitive advantage we have today will be gradually eroded. The last part of this class goes through the methods top companies use to manage a world class culture that is capable of producing world class products in an enduring way.

Course Highlight
This course will be conducted by an experienced R&D and Technology manager with extensive exposure in managing R&D projects on a global scale with a well known international technology company.

What previous participants say about this course
Answers to the question 'what did you like most about the course'

• "Very good understanding on the various competitive advantages" - 27 Jul 05
• "New perspective in driving a strategy" - 27 Jul 05
• "About differentiating core & non-core activities" - 27 Jul 05
• "Value proposition to share holder - How to move it higher" - 27 Jul 05
• "A lot of live examples to guide through the points" - 27 Jul 05
• "Investors / shareholders perceive & sourcing up a good portfolio" - 27 Jul 05
• "New perspective in driving a strategy" - 27 Jul 05
• "Sweet spot table" - 27 Jul 05

What You Will Learn

• The structure of a business value chain
• Types of markets and product life cycle management
• Value analysis and creation
• Market segmentation
• Building the right company culture to support the portfolio

Who Should Attend

• Managers
• Business analysts
• Financial analysts

PrerequisiteSome experience in leading technical projects is preferable.

Course MethodologyThis course is conducted in a seminar room. Each participant will receive a set of course material.

Course Duration2 days, 9am - 5pm

Course StructureDay 1
Building a business model

Introduction

• The concept of a portfolio
• Building competitive advantage - a shareholder's perspective

The importance of focusing on your core

• Business as a combination of core and non-core activities
• Identifying your core
• Key expectations for each core function

Developing a winning strategy

Finding your business value proposition

• The sweet spot table
• Building the winning portfolio

Workshop to build a portfolio

Day 2
Strategies towards realizing your portfolio

The market adoption cycle

• Introduction of new value proposition
• Driving acceptance
• Target markets
• Growth
• Maturity

Building the necessary organizational foundations

• Cross functional mapping
• Key functional drivers at each point of the adoption cycle
• Fixing problems while on the journey

Building lasting value

• Developing the right corporate culture
• Change management
• Finding the right balance
• Assimilating new cultures
• Innovation